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Clickstream data warehousing |
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Clickstream is the technology that that enables an e-business to achieve efficient operations and gain a deep understanding of its market. Without a clickstream data warehouse the e-business environment can be quite opaque - often nothing more than a set of grand assumptions with little understanding of the actual dynamics of the underlying market. At least in the brick-and-mortar world one can get a sense of what is happening by simple human observation, but in the cybernetic Internet environment, without a clickstream data warehouse you are essentially deaf and blind.
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This is part of our Data Warehousing Glossary section. Glossary section contains brief note on the frequently used business intelligence related terms. The objective of the Glossary section is to help users to be more specific when they use jargons related to Data Warehousing. You may want to use our SEARCH option to find Detailed Articles related to the topic.
Glossary 
